The Prize of Surprise

April 23, 2012

This post is also available in: Danish

He did it again.

Remember the Apple logo without Jobs? It’s designed by Jonathan Mak, a 20-year old Hong Kong designer in his second year of college.

Mak just released his poster image for Coca Cola China’s “Open Happiness” campaign and the logo was designed to encourage users to ‘share’ the drink.

Mak referred to his design, I enjoy making visual puns. … I don’t want to say it’s my style, but I do enjoy combining elements together to create a joke almost,” he said. “It captures people’s attention. These kinds of images are quite appropriate to advertising. It takes a second to get, and then there’s an ‘aha’ moment.”

Loyal to simplicity, Mak explores the boundary of humor and turns a seemingly well-known image/icon into a surprise.

How can any business, like Apple used to, give a seemingly most ordinary business model a raise-the-eyebrow twist?

As for Apple without Steve Jobs, what is there to surprise and impress us in the future?








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One Response to The Prize of Surprise

  1. James Harper on April 24, 2012 at 10:08 pm

    Nice article, glad to see Jonathan’s talent has been put to good use.

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